Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

The Revenue Marketing Center of Excellence

Learn Why the Center of Excellence Structure Makes So Much Sense for Revenue Marketing

With the concept of revenue marketing gaining popularity, many are wondering what kinds of organizational structures and operating philosophies will best support the transformation. In this interview with Debbie QaQish of the Pedowitz Group, you will learn about:

  • The fundamental "Center of Excellence" concept and why it makes sense for revenue marketing.
  • How an effective Revenue Marketing Center of Excellence should be structured and organized.
  • The specific functional roles and team member skill-sets that you'll want to develop or recruit.
  • How to get started with the transformation when you have limited resources and headcount.

This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Seven Signs Your Sales Strategy Stinks

    How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.

    View This Diagnostic

  • Leading Edge Account & Territory Planning

    Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.

    View This Webinar

  • Creating More Powerful Sales Proposals

    Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.

    View This Interview

  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

    View This Tool