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The Revenue Marketing Center of Excellence

Learn Why the Center of Excellence Structure Makes So Much Sense for Revenue Marketing

With the concept of revenue marketing gaining popularity, many are wondering what kinds of organizational structures and operating philosophies will best support the transformation. In this interview with Debbie QaQish of the Pedowitz Group, you will learn about:

  • The fundamental "Center of Excellence" concept and why it makes sense for revenue marketing.
  • How an effective Revenue Marketing Center of Excellence should be structured and organized.
  • The specific functional roles and team member skill-sets that you'll want to develop or recruit.
  • How to get started with the transformation when you have limited resources and headcount.

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