Innovating to Maximize Sales Productivity
How a Leading B2B Sales Organization Increased Their Capacity, Productivity and Effectiveness…All at the Same Time
Without adding headcount, how do you pursue a host of new customer acquisitions while at the same time retaining and growing a massive base of existing customers? In this case study, you will learn:
- The critical factor that determines whether or not a sales team can actually hit their numbers in many mature B2B markets.
- How a relatively small sales team can keep close tabs on thousands of diverse accounts to make sure they aren't defecting.
- How individual sales reps can capture all of the potential growth opportunities buried within even massive books-of-business.
- How certain technologies can handle the heavy-lifting and free-up salespeoples' time to cultivate and acquire new customers.
This case study is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Predicting the Future of B2B Marketing
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