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The Ugly Truth About Lead Generation ROI

An Entertaining Case Study Revealing the True Root-Causes Behind One Company's "Failing" Lead Generation Programs

Very often in business, the truth behind problems runs counter to what the people in charge actually believe. Sometimes, the truth is painful and difficult to hear. And sometimes, the truth is just downright ugly. In this entertaining case study, you'll learn about:

  • How problems with lead generation can often be traced to things that are removed from the process of generating leads
  • How profitable lead generation requires that the right things are happening with those leads as they move downstream
  • Why intermediate performance metrics are so important for identifying where the real problems may actually reside
  • How finding the truth is always best for the business, but can also present "challenges" for the investigator or messenger

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