Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Making Sense of Price Elasticity in B2B

Understanding the Fundamentals of the Most Powerful and Underutilized Measure in B2B Pricing

For decades, business-to-consumer pricers have viewed price elasticity as a prerequisite for effective pricing. But in the business-to-business world, price elasticity is often misunderstood and as a result, it has only recently begun to be broadly utilized. In this recorded training session, you'll learn:

  • The fundamental concept of price elasticity, how it's calculated, and how it actually works in B2B environments.
  • The major misconceptions and barriers that have prevented B2B pricers from leveraging this powerful concept.
  • How price elasticity can be used to predict the expected volume, revenue, and profit impacts of your price moves.
  • How price elasticity can be used to determine the price moves you need to make to achieve your financial goals.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Benefits of Measurement and Accountability

    Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.

    View This Interview

  • Pricing Services to Align with Customer Value

    When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.

    View This Webinar

  • The Multiple Dimensions of Value Chart

    Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.

    View This Tool

  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar