Making Sense of Price Elasticity in B2B
Understanding the Fundamentals of the Most Powerful and Underutilized Measure in B2B Pricing
For decades, business-to-consumer pricers have viewed price elasticity as a prerequisite for effective pricing. But in the business-to-business world, price elasticity is often misunderstood and as a result, it has only recently begun to be broadly utilized. In this recorded training session, you'll learn:
- The fundamental concept of price elasticity, how it's calculated, and how it actually works in B2B environments.
- The major misconceptions and barriers that have prevented B2B pricers from leveraging this powerful concept.
- How price elasticity can be used to predict the expected volume, revenue, and profit impacts of your price moves.
- How price elasticity can be used to determine the price moves you need to make to achieve your financial goals.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Preventing Bad Deals Before They Happen
After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.
View This Diagnostic -
How to Think Like a Masterful Salesperson
In this tutorial, learn about creating more effective marketing programs and materials by answering the seven questions that all great salespeople intuitively ask and answer, as a matter of course.
View This Tutorial -
Beyond the Hype of Marketing Automation Tools
Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.
View This Interview -
Using Analytics to Drive Strategic Marketing Decisions
In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
View This Guide
