The Marketing Research Analysis Guide
Sample Analysis Questions for Gaining Actionable Insights from Your Marketing Research Efforts
To guide your analysis of your marketing research findings, the Marketing Research Analysis Guide will help you ask the necessary questions to gain strategic insights and identify opportunities for truly meaningful action.
This tool is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Avoiding Five Margin-Killing MarCom Mistakes
How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.
View This Guide -
Keeping Your Customers After You've Acquired Them
In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.
View This Interview -
Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
View This Tutorial -
Building Data-Driven Marketing Operations
Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.
View This Webinar
