Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Anatomy of a Competition-Crushing Sales Strategy

Learn How Leading Sales Operations Are Leveraging Strategy to Win More While Competing Less

Sales strategy affects everything a sales team does. The better your sales strategy, the easier it is for your sales team to achieve their objectives. But understanding what makes an effective sales strategy isn’t always easy. In this training session replay, you'll learn about:

  • The essence of strategy and why it's so difficult for competitive B2B sales organizations to embrace it.
  • The critical differences between strategy and tactics---and why so many B2B companies confuse the two.
  • The six strategic and tactical ingredients that come together to determine how challenging sales will be.
  • The top strategic improvements and optimizations that can make the most difference to performance.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Predicting the Future of B2B Marketing

    What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.

    View This Interview
  • Suffering from a Costly Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

    View This Case Study
  • Targeting Your Most Profitable Prospects

    In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.

    View This Tutorial
  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar