Maximizing the Effectiveness of Sales Training
Proven Strategies and Steps for Developing a Sales Training Program That Actually Works for Your Business
In this recorded training session, we expose the pervasiveness of problems with sales training, dig into the underlying causes of inaction and lack of long-term "stickiness", and we explore how the right decisions early on can make all the difference as to whether your program succeeds or fails.
- The three big reasons sales training doesn't stick --- two you might suspect, and one that doesn't get much attention.
- The fundamental process steps that help ensure your training program has stickiness and relevance built right in.
- The one process step that can make or break your program --- getting this decision right is more than half the battle.
- How to infuse and inject the training into the DNA of your sales organization and the mechanics of your operation.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Navigating the B2B Marketing Minefields
There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.
View This Webinar -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
View This Research -
Exploring Account-Based Marketing and Sales
While the promise of account-based marketing is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.
View This Webinar

Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges