The Fundamentals of Effective Marketing Analysis
Exploring the Essential Principles and Processes for Gleaning Profitable Insights from Your Data
Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth. But despite the tremendous upsides, marketing analysis can’t live up to its full potential if the right foundation isn't in place. In this on-demand training webinar, you'll learn about:
- The critical differences between marketing performance reporting and meaningful marketing analysis.
- The key analytical concepts and fundamental principles you must understand and embrace along the way.
- The foundational elements that need to be in-place to ensure the accuracy and credibility of your findings.
- How these concepts and principles come together in practice, through a number of analysis examples.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
Generating More Sales from Existing Customers
Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.View This Webinar
Delivering Answers to the Point of Sale
Our latest research has shown that more data and tools for the field won't improve results. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better decisions.View This Tutorial
How to Be a More Strategic B2B Marketer
How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.View This Webinar
How to Deliver Sales Training That Sticks
With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.View This Tutorial
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges