Five Signs You’re Missing Sales Opportunities
A Self-Assessment by Dan McDade to Determine If Your Team Should Be Getting 3X More Sales-Qualified Leads
Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table, free for competitors to pick up, take over, and ultimately win. Through this diagnostic by Dan McDade, the author of The Truth About Leads, you will learn:
- The five major reasons B2B companies tend to let so many sales opportunities slip through their fingers.
- What data from 250,000 prospect interactions reveals about their decision-making processes and time-frames.
- How some companies are able to generate three times more sales-qualified leads for every 1000 prospects.
- Nine diagnostic questions you should answer to determine if you're really getting everything you should.
This diagnostic is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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The Benefits of Measurement and Accountability
Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.
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Exposing Your Differential Value Step-by-Step
We’ve cut through the apparent complexity to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your products and offerings.
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Anatomy of a Competition-Crushing Sales Strategy
The better your sales strategy, the easier it is for your sales team to achieve their objectives. But sales strategy is often misunderstood. In this on-demand training session, learn how leading sales operations are improving their sales strategies to win more business, while actually competing less.
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Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
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