Getting Serious About Sales Effectiveness
New Insights Into What Other Companies Are Doing and Where You Should Focus
When you're looking to improve your approach, it’s a good idea to have a solid understanding as to where you stand relative to your peers. In this recorded training session based on SellingBrew’s research into leading B2B sales organizations, you will learn:
- The five priorities and objectives that leading B2B sales organizations are focused on.
- How leading companies are able to do a superior job of retaining their best customers.
- Account development practices that keep your team focused on the best opportunities.
- Sales management practices for steady, profitable growth from new and existing customers.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Two Paths Toward Pricing Improvement
More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.
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How to Avoid Sales Compensation Gotchas
No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.
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Comprehensive B2B Marketing Self-Assessment
To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.
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Using Analytics to Drive Strategic Marketing Decisions
In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
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