Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Research

Already a subscriber? Login

Subscribe and get immediate access to this research, full access to our research library, and much more...

How to Prevent Customer Defection

Learn How Leading B2B Companies Are Protecting Their Future with Innovations in Customer Retention

For most B2B companies, customer retention is crucial for survival. At SellingBrew, our research team has been focusing on how leading B2B companies are taking innovative approaches to customer retention. In this research report, you will learn about:

  • Where companies are focusing their retention efforts and why --- it's not where you think.
  • How customer defection and attrition really happens and why its so hard to spot in B2B.
  • How companies are leveraging their sales data to identify the early signs of customer defection.
  • What companies are doing to alert salespeople to defection risks early enough to take action.

This research is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Masterful Marketing Operations

    Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.

    View This Webinar

  • The Revenue Marketing Center of Excellence

    With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.

    View This Interview

  • Arming Sales to Protect Value

    The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.

    View This Research

  • Avoiding Costly Mistakes in B2B Lead Generation

    Finding ways to improve lead quality and quantity can be a target that's constantly moving. This recorded training session exposes our latest research, highlights common lead generation challenges and what some B2B companies are doing to overcome them.

    View This Webinar