Marketing Ops Journal

Subscriber-Only Research

Already a subscriber? Login

Subscribe and get immediate access to this research, full access to our research library, and much more...

How to Prevent Customer Defection

Learn How Leading B2B Companies Are Protecting Their Future with Innovations in Customer Retention

For most B2B companies, customer retention is crucial for survival. At SellingBrew, our research team has been focusing on how leading B2B companies are taking innovative approaches to customer retention. In this research report, you will learn about:

  • Where companies are focusing their retention efforts and why --- it's not where you think.
  • How customer defection and attrition really happens and why its so hard to spot in B2B.
  • How companies are leveraging their sales data to identify the early signs of customer defection.
  • What companies are doing to alert salespeople to defection risks early enough to take action.

This research is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Improve Your Close Rates

    Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.

    View This Webinar
  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

    View This Webinar
  • Three Types of Buyers That Don't Buy on Price

    Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.

    View This Diagnostic
  • Why Strategic Accounts Defect to Competitors

    Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.

    View This Research