How to Prevent Customer Defection
Learn How Leading B2B Companies Are Protecting Their Future with Innovations in Customer Retention
For most B2B companies, customer retention is crucial for survival. At SellingBrew, our research team has been focusing on how leading B2B companies are taking innovative approaches to customer retention. In this research report, you will learn about:
- Where companies are focusing their retention efforts and why --- it's not where you think.
- How customer defection and attrition really happens and why its so hard to spot in B2B.
- How companies are leveraging their sales data to identify the early signs of customer defection.
- What companies are doing to alert salespeople to defection risks early enough to take action.
This research is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
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Preventing Bad Deals Before They Happen
After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.
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Delivering Answers to the Point of Sale
Our latest research has shown that more data and tools for the field won't improve results. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better decisions.
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How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview
