Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Research

Already a subscriber? Login

Subscribe and get immediate access to this research, full access to our research library, and much more...

How to Prevent Customer Defection

Learn How Leading B2B Companies Are Protecting Their Future with Innovations in Customer Retention

For most B2B companies, customer retention is crucial for survival. At SellingBrew, our research team has been focusing on how leading B2B companies are taking innovative approaches to customer retention. In this research report, you will learn about:

  • Where companies are focusing their retention efforts and why --- it's not where you think.
  • How customer defection and attrition really happens and why its so hard to spot in B2B.
  • How companies are leveraging their sales data to identify the early signs of customer defection.
  • What companies are doing to alert salespeople to defection risks early enough to take action.

This research is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

    View This Webinar

  • Step-by-Step Competitive Analysis

    How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures.

    View This Tutorial

  • 17 Insights That Improve Close-Rates & Margins

    The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.

    View This Guide

  • How to Identify & Target Your Best Prospects

    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

    View This Webinar