How to Be a More Strategic B2B Marketer
Getting Beyond the Tactics to Become a More Effective Marketing Leader...and Generate Bigger Results
Unfortunately, B2B marketers often find themselves mired in day-to-day tactical activities. But while tactics are certainly important, they cannot generate significant results without a sound strategic foundation. So, how do marketers make the transition? How do they get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this subscriber-only training webinar, you will learn about:
- Why B2B companies desperately need their marketers to become much more strategic.
- The fallacies and traps around marketing tactics that can lead B2B marketing teams astray.
- The key questions strategic marketers try to answer before even thinking about tactics.
- The fundamental processes that can help you develop a powerful strategic foundation.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.View This Interview
Innovating to Maximize Sales Productivity
In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.View This Case Study
Survival Strategies for Raising Prices
In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?View This Webinar
Making Sense of Price Elasticity in B2B
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.View This Webinar
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