How to Be a More Strategic B2B Marketer
Getting Beyond the Tactics to Become a More Effective Marketing Leader...and Generate Bigger Results
Unfortunately, B2B marketers often find themselves mired in day-to-day tactical activities. But while tactics are certainly important, they cannot generate significant results without a sound strategic foundation. So, how do marketers make the transition? How do they get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this subscriber-only training webinar, you will learn about:
- Why B2B companies desperately need their marketers to become much more strategic.
- The fallacies and traps around marketing tactics that can lead B2B marketing teams astray.
- The key questions strategic marketers try to answer before even thinking about tactics.
- The fundamental processes that can help you develop a powerful strategic foundation.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Rethinking How You Manage Your Marketing Assets
Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.
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Two Paths Toward Pricing Improvement
More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.
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Step-by-Step Competitive Analysis
How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures.
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