Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

How to Be a More Strategic B2B Marketer

Getting Beyond the Tactics to Become a More Effective Marketing Leader...and Generate Bigger Results

Unfortunately, B2B marketers often find themselves mired in day-to-day tactical activities. But while tactics are certainly important, they cannot generate significant results without a sound strategic foundation. So, how do marketers make the transition? How do they get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this subscriber-only training webinar, you will learn about:

  • Why B2B companies desperately need their marketers to become much more strategic.
  • The fallacies and traps around marketing tactics that can lead B2B marketing teams astray.
  • The key questions strategic marketers try to answer before even thinking about tactics.
  • The fundamental processes that can help you develop a powerful strategic foundation.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Preventing Bad Deals Before They Happen

    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

    View This Diagnostic
  • The Benefits of Measurement and Accountability

    Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.

    View This Interview
  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar
  • Why Strategic Accounts Defect to Competitors

    Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.

    View This Research