Navigating the B2B Marketing Minefields
Exposing the Most Costly Mistakes and Misconceptions in Business-to-Business Marketing and Sales
In a business-to-business environment, effective marketing presents a unique challenge in that there are a lot of moving parts that must all work together to generate profitable growth. But it's not a slam dunk. There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn about:
- Why the common notion of what B2B marketing is really all about is far too narrow and myopic to be truly effective.
- Previously overlooked factors that leading B2B marketers are now paying attention to...ignore them at your peril.
- How to avoid the most costly tactical mistakes that B2B marketers make when executing programs and campaigns.
- The strategic disconnects and blunders that can undermine everything you're trying to do and how to correct them.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
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The Ugly Truth About Follow-Up on New Leads
Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.
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The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
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Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
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