Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

The Benefits of Measurement and Accountability

CMO Robin Caputo Discusses Her Marketing Team and Why Results Are a Marketer's Best Friend

If marketing is to be viewed as anything other than a discretionary expense, it must contribute to the financial performance of the company. No one knows this better than Robin Caputo, the CMO of Datavail. In this informative expert interview, you'll learn about:

  • Structuring and developing a marketing team to deliver the growth a company really needs.
  • How measurement and accountability are important for personal growth as a B2B marketer.
  • Measuring every step of the funnel to accurately project and forecast results down the road.
  • How results and accountability give marketers a say about what should happen in other areas.

This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Effective Pricing Through the Product Lifecycle

    This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading companies are doing differently to price effectively throughout the product lifecycle.

    View This Webinar

  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar

  • How to Stop Losing Sales to "No Decision"

    For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.

    View This Tutorial

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar