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The Benefits of Measurement and Accountability

CMO Robin Caputo Discusses Her Marketing Team and Why Results Are a Marketer's Best Friend

If marketing is to be viewed as anything other than a discretionary expense, it must contribute to the financial performance of the company. No one knows this better than Robin Caputo, the CMO of Datavail. In this informative expert interview, you'll learn about:

  • Structuring and developing a marketing team to deliver the growth a company really needs.
  • How measurement and accountability are important for personal growth as a B2B marketer.
  • Measuring every step of the funnel to accurately project and forecast results down the road.
  • How results and accountability give marketers a say about what should happen in other areas.

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