Predicting the Future of B2B Marketing
Paul Salvaggio Reveals What He Learned Interviewing the Top Thought Leaders in B2B Marketing
What if you could talk to 30 of the top thought leaders in B2B marketing and get their predictions about where the practice of B2B marketing is headed in the future? Well, that's exactly what Paul Salvaggio of Backbone Media did recently. In this expert interview with Paul, you will learn about:
- The predictions and future trends being highlighted by the leading B2B marketers and pundits.
- The top three themes that were pervasive and reoccurring across the range of marketing experts.
- What these themes might mean for B2B marketers looking to compete effectively in the future.
- How some of the most popular marketing tools and tactics didn't even make the list...and why.
This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
View This Research -
Driving Sales Effectiveness with Strategic CRM
Are you really getting everything you should from your CRM system? Do you even know what's possible? In this four-part training session replay, learn what leading sales operations are doing differently to drive significant sales results, with far less resistance from the field.
View This Webinar -
How to Price New Products
In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.
View This Webinar -
Step-by-Step Competitive Analysis
How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures.
View This Tutorial
Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges