Marketing Ops Journal

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Predicting the Future of B2B Marketing

Paul Salvaggio Reveals What He Learned Interviewing the Top Thought Leaders in B2B Marketing

What if you could talk to 30 of the top thought leaders in B2B marketing and get their predictions about where the practice of B2B marketing is headed in the future? Well, that's exactly what Paul Salvaggio of Backbone Media did recently. In this expert interview with Paul, you will learn about:

  • The predictions and future trends being highlighted by the leading B2B marketers and pundits.
  • The top three themes that were pervasive and reoccurring across the range of marketing experts.
  • What these themes might mean for B2B marketers looking to compete effectively in the future.
  • How some of the most popular marketing tools and tactics didn't even make the list...and why.

This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Optimize Your Sales Funnel

    With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.

    View This Webinar
  • Strategies and Tactics for Boosting Your Close Rates

    Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?

    View This Guide
  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar
  • Step-by-Step Marketing Research

    In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.

    View This Tutorial