Step-by-Step Competitive Analysis
How to Use Competitive Analysis to Identify Actionable Opportunities to Gain Strategic Advantage
Through a deeper understanding of your competitors, you can gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures. In this step-by-step tutorial, you'll learn about:
- A powerful approach to competitive analysis that goes well-beyond simple benchmarking.
- The “Triangulated Audit” for uncovering competitors’ priorities, resources, and performance.
- The 20 most important analysis questions for generating truly actionable, strategic insights.
- Identifying, documenting, and exploiting strategic competitive “gaps” to create advantages.
This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
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Step-by-Step Marketing Research
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.
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Targeting Your Most Profitable Prospects
In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.
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Identifying & Capturing Profitable "Quick Wins"
It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.
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