Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- How do I know if my value messages are really "strategic"?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What's the difference between sales enablement and sales effectiveness?
- What does a real marketing strategy actually look like?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- What should I do with the leads that sales people disqualify?
- What types of content are best for repurposing or recycling?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- Once I understand the untapped potential in each account, what can I do with the information?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Building Data-Driven Marketing Operations
Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.
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Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
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Targeting Your Most Profitable Prospects
In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.
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Lowering the Cost of Customer Churn in B2B
It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.
View This Interview
