Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What does a real marketing strategy actually look like?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Which is more important---marketing strategy or marketing tactics?
- What are some typical things that can hurt lead generation?
- What's a good cost-per-lead? Are there any benchmarks?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- How do I know if my value messages are really "strategic"?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool -
How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
View This Research -
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
How to Fight a Price War
In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.
View This Webinar
