Using Analytics to Drive Strategic Marketing Decisions
How to Look at Marketing & Sales Data in a Different Way and Put Your Company on a More Strategic Path
Most often, data and analytics are only used to inform near-term, tactical decisions. But in the right hands, data analysis can answer some much bigger questions and serve a very different purpose---a much more strategic purpose. In this guide, you will learn about:
- How data analysis can help answer the big strategic questions that many companies struggle with.
- Why your marketing and sales data are the best sources for information and insight to improve a company’s overall strategy.
- The three performance characteristics that are the most telling and indicative of strategic advantage and potential.
- How to use analytics to identify your company's real strategic "sweet spot" within the overall marketplace.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Maximizing the Effectiveness of Inside Sales
In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.
View This Webinar -
From Gathering Research to Generating Leads
What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview, Paul Salvaggio opens the kimono on this successful campaign.
View This Interview -
Five Performance Boosters of Follow-On Sales
Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
View This Guide -
Seven Building Blocks of Sales Effectiveness
It can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide
