Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

The Benefits of Measurement and Accountability

CMO Robin Caputo Discusses Her Marketing Team and Why Results Are a Marketer's Best Friend

If marketing is to be viewed as anything other than a discretionary expense, it must contribute to the financial performance of the company. No one knows this better than Robin Caputo, the CMO of Datavail. In this informative expert interview, you'll learn about:

  • Structuring and developing a marketing team to deliver the growth a company really needs.
  • How measurement and accountability are important for personal growth as a B2B marketer.
  • Measuring every step of the funnel to accurately project and forecast results down the road.
  • How results and accountability give marketers a say about what should happen in other areas.

This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Navigating the B2B Marketing Minefields

    There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.

    View This Webinar

  • Masterful Marketing Operations

    Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.

    View This Webinar

  • Seizing the Pricing Opportunity Before Someone Else Does

    In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.

    View This Interview

  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar