Seizing the Pricing Opportunity Before Someone Else Does
David Bauders of Strategic Pricing Associates Discusses the Realities of Pricing Improvement in B2B
In competitive B2B markets, procrastination around pricing improvement carries a significant cost. In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll learn about:
- The pricing problems he's encountered working with hundreds of distributors and manufacturers.
- The common organizational barriers and cultural hurdles that must be overcome along the way.
- Insights and tips for generating results while aligning to the organization's appetite for change.
- How procrastination around pricing improvement can have a negative impact on enterprise value.
This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
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Combating Competitive Pricing Pressure
Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.
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How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
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Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
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