Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

Step-by-Step Marketing Research

How to Use Marketing Research to Better Understand Your Customers and Glean Strategic Insights

Because there is simply no way the people inside a company can intuitively know everything they need to know, conducting marketing research is the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing. In this step-by-step tutorial, you'll learn about:

  • The potent “one-two punch” that even seasoned research professionals tend to overlook.
  • The 20 most important research question categories for producing actionable insights.
  • Conducting simple yet ultra-productive research interviews with prospects and customers.
  • Preparing and executing effective research surveys to add quantitative rigor to your findings.

This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

    View This Webinar

  • Creating More Powerful Sales Proposals

    Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.

    View This Interview

  • How to Prevent Customer Defection

    In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.

    View This Research

  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

    View This Webinar