Masterful Marketing Operations
Exploring the Traits, Habits, and Priorities of Successful Marketing Ops Functions
It's safe to say that in most B2B companies, Marketing Ops is a relatively new addition to the corporate organizational chart. And as such, the function is still evolving and there are no long-standing rules for what the function should focus on and how everything should work. In this on-demand webinar, you'll learn:
- How successful marketing operations teams have evolved over time.
- Hard lessons learned about gaining traction and maintaining support.
- The principles and philosophies that have led to greater effectiveness.
- Recommendations for elevating the status of marketing operations.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Digging for Gold by Analyzing Wins and Losses
How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.
View This Interview -
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
The Price Segmentation Self-Assessment
Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
View This Tool -
New Benchmarks for Pricing Excellence in B2B
In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.
View This Research
