Step-by-Step Competitive Analysis
How to Use Competitive Analysis to Identify Actionable Opportunities to Gain Strategic Advantage
Through a deeper understanding of your competitors, you can gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures. In this step-by-step tutorial, you'll learn about:
- A powerful approach to competitive analysis that goes well-beyond simple benchmarking.
- The “Triangulated Audit” for uncovering competitors’ priorities, resources, and performance.
- The 20 most important analysis questions for generating truly actionable, strategic insights.
- Identifying, documenting, and exploiting strategic competitive “gaps” to create advantages.
This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study -
Rethinking How You Manage Your Marketing Assets
Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.
View This Guide -
Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview -
Finding Margin Leaks in Your Sales Processes
It’s important to realize that every sale is the result of a process. This diagnostic examines how to improve sales results by identifying root causes and areas for improvement in your sales processes.
View This Diagnostic
