Five Signs You’re Missing Sales Opportunities
A Self-Assessment by Dan McDade to Determine If Your Team Should Be Getting 3X More Sales-Qualified Leads
Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table, free for competitors to pick up, take over, and ultimately win. Through this diagnostic by Dan McDade, the author of The Truth About Leads, you will learn:
- The five major reasons B2B companies tend to let so many sales opportunities slip through their fingers.
- What data from 250,000 prospect interactions reveals about their decision-making processes and time-frames.
- How some companies are able to generate three times more sales-qualified leads for every 1000 prospects.
- Nine diagnostic questions you should answer to determine if you're really getting everything you should.
This diagnostic is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Stop Guessing About What Your Prospects Value
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
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Using Analytics to Drive Strategic Marketing Decisions
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In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.
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