Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are marketing automation tools really all that? What can and can't they do, really?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What does a real marketing strategy actually look like?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What are the primary components of an effective sales strategy?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?