Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Are marketing automation tools really all that? What can and can't they do, really?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What's the difference between "explicit" and "latent" demand?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Is it ever OK to use revenue as your primary financial measure?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What's the difference between "market" and "marketing" research?
  • When conducting research interviews, how many should we try to conduct?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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