Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Should we be able to command a price premium for every value-gap we identify?
  • What are some typical things that can hurt lead generation?
  • What's the difference between "market" and "marketing" research?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What are the different buyer types we might be negotiating with?

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