Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What's the difference between "explicit" and "latent" demand?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- What's the difference between "market" and "marketing" research?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Aren't people usually the root-causes behind most sales and marketing problems?
- Since salespeople have an incentive, why would they disqualify valid leads?
- Why would a B2B customer defect if they are saying they're satisfied?
- What's the difference between a "defined" and "undefined" market?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool -
Finding Margin Leaks in Your Sales Processes
It’s important to realize that every sale is the result of a process. This diagnostic examines how to improve sales results by identifying root causes and areas for improvement in your sales processes.
View This Diagnostic -
Maximizing the Effectiveness of Sales Training
Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.
View This Webinar -
The Revenue Marketing Center of Excellence
With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.
View This Interview
