Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Once I understand the untapped potential in each account, what can I do with the information?
- Which is more important---marketing strategy or marketing tactics?
- What do close rates have to do with lead generation?
- Aren't people usually the root-causes behind most sales and marketing problems?
- What should I do with the leads that sales people disqualify?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- What's the difference between defection detection and customer retention?
- How can pricing and discounting affect lead generation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Survival Strategies for Raising Prices
In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?
View This Webinar -
Building Data-Driven Marketing Operations
Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.
View This Webinar -
Seven Signs Your Sales Strategy Stinks
How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.
View This Diagnostic -
How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study
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