Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What should I do with the leads that sales people disqualify?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Is it ever OK to use revenue as your primary financial measure?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Should I share the results of our marketing research with the sales team?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What's a "bounce-back" offer and when would I want to use one?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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