Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our whitepapers aren't generating very many leads. Any suggestions?
• What are some typical things that can hurt lead generation?
• Which is more important---marketing strategy or marketing tactics?
• Who should be responsible for cultivating leads?
• How can pricing and discounting affect lead generation?
• What does a real marketing strategy actually look like?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• If we hire experienced reps, shouldn't they already know what to do?