Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What's the problem with using BANT for prospect qualification?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• If we hire experienced reps, shouldn't they already know what to do?
• What are the different buyer types we might be negotiating with?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What should I do with the leads that sales people disqualify?
• Aren't people usually the root-causes behind most sales and marketing problems?