Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What are the different buyer types we might be negotiating with?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What are some typical things that can hurt lead generation?
  • What's the problem with using BANT for prospect qualification?
  • What's the difference between a "defined" and "undefined" market?
  • Is it ever OK to use revenue as your primary financial measure?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?

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