Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Maximizing the Effectiveness of Inside Sales

Strategies and Tactics for Boosting the Performance and Contribution of Your Inside Sales Function

For some companies, inside sales is about generating leads or appointments for the field. For others, inside sales is about handling the tedious grunt work to free-up outside salespeople. And for some, inside sales has even been a sort of training ground where entry-level reps can gain some experience before vying for an outside sales position. But in recent years, the inside sales function has been changing dramatically. And leading inside sales groups have been stepping-up to play a much more strategic role in driving ongoing sales performance. In this on-demand training webinar, you'll learn about:

  • The major changes in how companies are viewing inside sales versus outside sales in today's business environment.
  • Where leading inside sales groups are now focusing their attentions in order to have a more significant impact.
  • Structural and organizational considerations for enhancing prospect engagement and accelerating sales cycles.
  • The new expectations, objectives, and measures that are transforming inside sales into a more strategic function.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Be a More Strategic B2B Marketer

    How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.

    View This Webinar
  • 13 Unique Price Segmentation Attributes

    When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.

    View This Research
  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

    View This Interview
  • Identifying Your Value Along Five Dimensions

    You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.

    View This Guide