Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Our whitepapers aren't generating very many leads. Any suggestions?
• If we hire experienced reps, shouldn't they already know what to do?
• Any ideas for teaching our salespeople how to deal with Procurement?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What's a good cost-per-lead? Are there any benchmarks?
• What are some typical things that can hurt lead generation?
• What's the difference between defection detection and customer retention?
• Should we be able to command a price premium for every value-gap we identify?