Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our competitors are outperforming us on every value-driver that really matters?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What are the different buyer types we might be negotiating with?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How can I tell if a customer is defecting early enough to do something about it?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Which is more important---marketing strategy or marketing tactics?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Competitor Assessment Scorecard

    Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.

    View This Tool

  • Masterful Marketing Operations

    Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.

    View This Webinar

  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

    View This Tool

  • Recognizing Seven Deadly Targeting Mistakes

    In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.

    View This Guide