Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- How do I know if my value messages are really "strategic"?
- Why shouldn't we just focus our attention on our largest customers?
- Should I share the results of our marketing research with the sales team?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Any ideas for teaching our salespeople how to deal with Procurement?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Can modeling account potential help me with forecasting?
- Are marketing automation tools really all that? What can and can't they do, really?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Making Organizational Change Happen
How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.
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Delivering Answers to the Point of Sale
Our latest research has shown that more data and tools for the field won't improve results. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better decisions.
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Comprehensive B2B Marketing Self-Assessment
To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.
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Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide
