Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Who should be responsible for cultivating leads?
- What should I do with the leads that sales people disqualify?
- What are the main reasons sales training doesn't stick over time?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What are the primary components of an effective sales strategy?
- What are the different buyer types we might be negotiating with?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What if our competitors are outperforming us on every value-driver that really matters?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Two Paths Toward Pricing Improvement
More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.
View This Research -
Five Signs You're Missing Sales Opportunities
Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.
View This Diagnostic -
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
How to Identify & Target Your Best Prospects
Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!
View This Webinar
