Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When conducting research interviews, how many should we try to conduct?
  • Why shouldn't we just focus our attention on our largest customers?
  • What's the problem with using BANT for prospect qualification?
  • What's the difference between sales enablement and sales effectiveness?
  • What are the different buyer types we might be negotiating with?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Who should be responsible for cultivating leads?
  • How do we know when to segment our data for analysis?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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