Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do I know if my value messages are really "strategic"?
  • What are the different buyer types we might be negotiating with?
  • Who should be responsible for cultivating leads?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What does a real marketing strategy actually look like?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Can modeling account potential help me with forecasting?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's the difference between sales enablement and sales effectiveness?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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