Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- How do we know when to segment our data for analysis?
- What types of content are best for repurposing or recycling?
- Aren't people usually the root-causes behind most sales and marketing problems?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What should I do with the leads that sales people disqualify?
- What are the primary components of an effective sales strategy?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- Since salespeople have an incentive, why would they disqualify valid leads?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
Maximizing the Effectiveness of Sales Training
Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.View This Webinar
Targeting Your Most Profitable Prospects
In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.View This Tutorial
Finding Margin Leaks in Your Sales Processes
It’s important to realize that every sale is the result of a process. This diagnostic examines how to improve sales results by identifying root causes and areas for improvement in your sales processes.View This Diagnostic
How Customers Evaluate a Price
We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.View This Guide
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- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
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