Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How do we know when to segment our data for analysis?
  • What types of content are best for repurposing or recycling?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What should I do with the leads that sales people disqualify?
  • What are the primary components of an effective sales strategy?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Since salespeople have an incentive, why would they disqualify valid leads?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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