Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What should I do with the leads that sales people disqualify?
  • How can pricing and discounting affect lead generation?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Why are the early signs of customer defection so difficult to spot?
  • What does a real marketing strategy actually look like?

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