Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Why are the early signs of customer defection so difficult to spot?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • When conducting research interviews, how many should we try to conduct?
  • Can modeling account potential help me with forecasting?
  • What's the difference between a "defined" and "undefined" market?
  • Who should be responsible for cultivating leads?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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