Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Aren't people usually the root-causes behind most sales and marketing problems?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Since salespeople have an incentive, why would they disqualify valid leads?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• If we hire experienced reps, shouldn't they already know what to do?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Why shouldn't we just focus our attention on our largest customers?
• If we spot a potential customer defection early enough, can we turn it around?