Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between lead generation and cultivation?
- Why shouldn't we just focus our attention on our largest customers?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What are the main reasons sales training doesn't stick over time?
- What's the problem with using BANT for prospect qualification?
- Should I share the results of our marketing research with the sales team?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What are the primary components of an effective sales strategy?
- Can modeling account potential help me with forecasting?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Taking Lessons from a Serial Revenue Marketer
Turning a marketing function into a revenue-generating machine is no small task. But it's something Liz McClellan has done more than once. In this expert interview, Liz speaks frankly about her latest marketing transformation.
View This Interview -
Trade Secrets of Effective Lead Generation
There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.
View This Interview -
The Revenue Marketing Center of Excellence
With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.
View This Interview -
Seven Signs Your Sales Strategy Stinks
How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.
View This Diagnostic
