Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What should I do with the leads that sales people disqualify?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Why shouldn't we just focus our attention on our largest customers?
- When conducting research interviews, how many should we try to conduct?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- How can pricing and discounting affect lead generation?
- Once I understand the untapped potential in each account, what can I do with the information?
- Should we be able to command a price premium for every value-gap we identify?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
View This Interview -
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
Using Analytics to Drive Strategic Marketing Decisions
In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
View This Guide -
How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
View This Case Study
