Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why is customer retention so much more important in B2B than in B2C?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Who should be responsible for cultivating leads?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What's the difference between "explicit" and "latent" demand?
  • When conducting research interviews, how many should we try to conduct?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Exposing the Power of Price Elasticity in B2B

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