Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What should I do with the leads that sales people disqualify?
• Our whitepapers aren't generating very many leads. Any suggestions?
• What if our competitors are outperforming us on every value-driver that really matters?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Are marketing automation tools really all that? What can and can't they do, really?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Who should be responsible for cultivating leads?
• Once I understand the untapped potential in each account, what can I do with the information?