Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should I share the results of our marketing research with the sales team?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What's the difference between "market" and "marketing" research?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What's the difference between defection detection and customer retention?
  • What's the difference between lead generation and cultivation?
  • What's the problem with using BANT for prospect qualification?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Why shouldn't we just focus our attention on our largest customers?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Rethinking How You Manage Your Marketing Assets

    Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.

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  • Strategies and Tactics for Boosting Your Close Rates

    Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?

    View This Guide