Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When conducting research interviews, how many should we try to conduct?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Should we be able to command a price premium for every value-gap we identify?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What do close rates have to do with lead generation?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Can modeling account potential help me with forecasting?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • How to Price New Products

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  • Using Analytics to Drive Strategic Marketing Decisions

    In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.

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