Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Aren't people usually the root-causes behind most sales and marketing problems?
- What's a "bounce-back" offer and when would I want to use one?
- What does a real marketing strategy actually look like?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Why would a B2B customer defect if they are saying they're satisfied?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- How can I tell if a customer is defecting early enough to do something about it?
- If we spot a potential customer defection early enough, can we turn it around?
- Which is more important---marketing strategy or marketing tactics?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Lowering the Cost of Customer Churn in B2B
It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.
View This Interview -
Suffering from a Costly Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.
View This Case Study -
The Myths of Marketing Automation Exposed
Amid all the hype and clamor to get on the marketing automation bandwagon, are marketers really getting the truth about what these systems can...and can't...do? In this on-demand webinar, we explore the common myths and misconceptions that can hurt your performance.
View This Webinar -
Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
View This Interview
