Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What's the difference between "explicit" and "latent" demand?
  • Why are the early signs of customer defection so difficult to spot?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What's the difference between a "defined" and "undefined" market?
  • How can pricing and discounting affect lead generation?
  • What's a "bounce-back" offer and when would I want to use one?
  • When conducting research interviews, how many should we try to conduct?
  • What's the difference between sales enablement and sales effectiveness?
  • How do we know when to segment our data for analysis?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • The Fundamentals of Effective Marketing Analysis

    Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth.In this on-demand training webinar, learn about the key analytical concepts and foundational elements that need to be in-place to ensure meaningful results.

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  • Making Sense of Price Elasticity in B2B

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

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  • Five Signs You're Missing Sales Opportunities

    Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.

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