Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Should we being measuring revenue or profit contribution?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How can I tell if a customer is defecting early enough to do something about it?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What's the difference between "market" and "marketing" research?
  • How do we know when to segment our data for analysis?
  • What should I do with the leads that sales people disqualify?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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