Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- What's the difference between defection detection and customer retention?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- What does a real marketing strategy actually look like?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Since salespeople have an incentive, why would they disqualify valid leads?
- Why shouldn't we just focus our attention on our largest customers?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Stop Losing Sales to "No Decision"
For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.
View This Tutorial -
Seven Signs Your Sales Strategy Stinks
How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.
View This Diagnostic -
Avoiding Five Margin-Killing MarCom Mistakes
How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.
View This Guide -
Suffering from a Costly Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.
View This Case Study
