Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some typical things that can hurt lead generation?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What's the difference between sales enablement and sales effectiveness?
  • What's the difference between "explicit" and "latent" demand?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What are the main reasons sales training doesn't stick over time?
  • What are the different buyer types we might be negotiating with?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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