Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What should I do with the leads that sales people disqualify?
• Which is more important---marketing strategy or marketing tactics?
• Why shouldn't we just focus our attention on our largest customers?
• Why would a B2B customer defect if they are saying they're satisfied?
• How can I tell if a customer is defecting early enough to do something about it?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Is it ever OK to use revenue as your primary financial measure?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's the difference between sales enablement and sales effectiveness?