Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we being measuring revenue or profit contribution?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • How do we know when to segment our data for analysis?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Why shouldn't we just focus our attention on our largest customers?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What's the problem with using BANT for prospect qualification?
  • What's a good cost-per-lead? Are there any benchmarks?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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