Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What's the difference between defection detection and customer retention?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What does a real marketing strategy actually look like?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Why shouldn't we just focus our attention on our largest customers?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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