Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we spot a potential customer defection early enough, can we turn it around?
• Why would a B2B customer defect if they are saying they're satisfied?
• How can pricing and discounting affect lead generation?
• What's a good cost-per-lead? Are there any benchmarks?
• Why is customer retention so much more important in B2B than in B2C?
• Is it ever OK to use revenue as your primary financial measure?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What does a real marketing strategy actually look like?
• Since salespeople have an incentive, why would they disqualify valid leads?
• What are the different buyer types we might be negotiating with?