Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What are the primary components of an effective sales strategy?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What's the problem with using BANT for prospect qualification?
• Which is more important---marketing strategy or marketing tactics?
• What's a good cost-per-lead? Are there any benchmarks?
• Should I share the results of our marketing research with the sales team?
• What are the different buyer types we might be negotiating with?
• Why shouldn't we just focus our attention on our largest customers?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?