Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between a "defined" and "undefined" market?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• When conducting research interviews, how many should we try to conduct?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• Our whitepapers aren't generating very many leads. Any suggestions?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Who should be responsible for cultivating leads?
• If we hire experienced reps, shouldn't they already know what to do?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?