Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why would a B2B customer defect if they are saying they're satisfied?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- How can I tell if a customer is defecting early enough to do something about it?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- Our whitepapers aren't generating very many leads. Any suggestions?
- What's a "bounce-back" offer and when would I want to use one?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Maximizing the Effectiveness of Sales Training
Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.
View This Webinar -
Generating More Sales from Existing Customers
Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.
View This Webinar -
How to Avoid Sales Compensation Gotchas
No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.
View This Guide -
Stop Guessing About What Your Prospects Value
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial
