Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between sales enablement and sales effectiveness?
• What are the different buyer types we might be negotiating with?
• Which is more important---marketing strategy or marketing tactics?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What do close rates have to do with lead generation?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What's the difference between defection detection and customer retention?
• Once I understand the untapped potential in each account, what can I do with the information?
• When conducting research interviews, how many should we try to conduct?