Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we know when to segment our data for analysis?
  • Why is customer retention so much more important in B2B than in B2C?
  • What's the difference between defection detection and customer retention?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Can modeling account potential help me with forecasting?
  • What are the main reasons sales training doesn't stick over time?
  • What should I do with the leads that sales people disqualify?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Step-by-Step Marketing Research

    In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.

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  • Avoiding Costly Mistakes in B2B Lead Generation

    Finding ways to improve lead quality and quantity can be a target that's constantly moving. This recorded training session exposes our latest research, highlights common lead generation challenges and what some B2B companies are doing to overcome them.

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  • How to Deal with Other Internal Departments

    As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.

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  • The Benefits of Measurement and Accountability

    Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.

    View This Interview