Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the problem with using BANT for prospect qualification?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What are the primary components of an effective sales strategy?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- What's the difference between "explicit" and "latent" demand?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- How do I know if my value messages are really "strategic"?
- What do close rates have to do with lead generation?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
View This Interview -
Navigating the B2B Marketing Minefields
There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.
View This Webinar -
Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview -
Suffering from a Costly Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.
View This Case Study
