Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What types of content are best for repurposing or recycling?
  • If we spot a potential customer defection early enough, can we turn it around?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What are the main reasons sales training doesn't stick over time?
  • What's the difference between defection detection and customer retention?
  • Why shouldn't we just focus our attention on our largest customers?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Getting Serious About Sales Effectiveness

    It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.

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  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

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  • How Customers Evaluate a Price

    We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

    View This Guide

  • Making Sense of Price Elasticity in B2B

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar