Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What types of content are best for repurposing or recycling?
• What's a "bounce-back" offer and when would I want to use one?
• If we hire experienced reps, shouldn't they already know what to do?
• What are the primary components of an effective sales strategy?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?