Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- If we spot a potential customer defection early enough, can we turn it around?
- How can I tell if a customer is defecting early enough to do something about it?
- What should I do with the leads that sales people disqualify?
- Who should be responsible for cultivating leads?
- What are the primary components of an effective sales strategy?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Can modeling account potential help me with forecasting?
- Should I share the results of our marketing research with the sales team?
- What are some typical things that can hurt lead generation?
- What's the difference between lead generation and cultivation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.
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How to Stop Losing Sales to "No Decision"
For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.
View This Tutorial -
Using Analytics to Drive Strategic Marketing Decisions
In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
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Creating More Powerful Sales Proposals
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.
View This Interview
