Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• If we spot a potential customer defection early enough, can we turn it around?
• Should we be able to command a price premium for every value-gap we identify?
• Who should be responsible for cultivating leads?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What's the difference between defection detection and customer retention?
• Since salespeople have an incentive, why would they disqualify valid leads?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What's the difference between "market" and "marketing" research?