Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What's the problem with using BANT for prospect qualification?
  • What do close rates have to do with lead generation?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What are some typical things that can hurt lead generation?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What's the difference between lead generation and cultivation?
  • Can modeling account potential help me with forecasting?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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