Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Can modeling account potential help me with forecasting?
- Any ideas for teaching our salespeople how to deal with Procurement?
- What should I do with the leads that sales people disqualify?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- Aren't people usually the root-causes behind most sales and marketing problems?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Is it ever OK to use revenue as your primary financial measure?
- What's the difference between sales enablement and sales effectiveness?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
View This Research -
Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
How to Identify & Target Your Best Prospects
Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!
View This Webinar -
Seizing the Pricing Opportunity Before Someone Else Does
In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.
View This Interview
