Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we spot a potential customer defection early enough, can we turn it around?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What are the main reasons sales training doesn't stick over time?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Should we be able to command a price premium for every value-gap we identify?
  • Why is customer retention so much more important in B2B than in B2C?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • How to Craft Effective Strategic Value Messages

    How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.

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  • Identifying Your Value Along Five Dimensions

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