Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Which is more important---marketing strategy or marketing tactics?
- If we hire experienced reps, shouldn't they already know what to do?
- Should we being measuring revenue or profit contribution?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What's the difference between a "defined" and "undefined" market?
- What's the difference between defection detection and customer retention?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- What should I do with the leads that sales people disqualify?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
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How to Avoid Sales Compensation Gotchas
No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.
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Navigating the B2B Marketing Minefields
There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.
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Identifying & Capturing Profitable "Quick Wins"
It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.
View This Webinar
Why Subscribe?
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- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
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