Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Which is more important---marketing strategy or marketing tactics?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Should we being measuring revenue or profit contribution?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What's the difference between a "defined" and "undefined" market?
  • What's the difference between defection detection and customer retention?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What should I do with the leads that sales people disqualify?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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