Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • If we spot a potential customer defection early enough, can we turn it around?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Is it ever OK to use revenue as your primary financial measure?
  • Why shouldn't we just focus our attention on our largest customers?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What do close rates have to do with lead generation?
  • Why are the early signs of customer defection so difficult to spot?
  • Should we being measuring revenue or profit contribution?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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