Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Which is more important---marketing strategy or marketing tactics?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What types of content are best for repurposing or recycling?
  • Why are the early signs of customer defection so difficult to spot?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What are the different buyer types we might be negotiating with?
  • What are the main reasons sales training doesn't stick over time?
  • How do I know if my value messages are really "strategic"?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • How can pricing and discounting affect lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

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  • Targeting Your Most Profitable Prospects

    In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.

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  • Making Sense of Price Elasticity in B2B

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

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  • Seven Building Blocks of Sales Effectiveness

    It can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.

    View This Guide