Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Should we being measuring revenue or profit contribution?
  • What's the difference between defection detection and customer retention?
  • What's the difference between a "defined" and "undefined" market?
  • What's the difference between lead generation and cultivation?
  • What's the difference between "market" and "marketing" research?
  • What's the difference between "explicit" and "latent" demand?
  • Is it ever OK to use revenue as your primary financial measure?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

    View This Webinar

  • Maximizing the Effectiveness of Sales Training

    Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.

    View This Webinar

  • How to Develop Real Competitive "Kill Sheets"

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

    View This Tutorial

  • Exploring Four Different Buyer Personas

    This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.

    View This Interview