Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What if our competitors are outperforming us on every value-driver that really matters?
• What's the difference between defection detection and customer retention?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should we being measuring revenue or profit contribution?
• How do we know when to segment our data for analysis?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Should I share the results of our marketing research with the sales team?