Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • How can pricing and discounting affect lead generation?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What should I do with the leads that sales people disqualify?
  • What's a "bounce-back" offer and when would I want to use one?
  • What does a real marketing strategy actually look like?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What's a good cost-per-lead? Are there any benchmarks?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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