Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When conducting research interviews, how many should we try to conduct?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What's the difference between a "defined" and "undefined" market?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why would a B2B customer defect if they are saying they're satisfied?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• What are the primary components of an effective sales strategy?
• Can modeling account potential help me with forecasting?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• If we spot a potential customer defection early enough, can we turn it around?