Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why is customer retention so much more important in B2B than in B2C?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • How do we know when to segment our data for analysis?
  • What does a real marketing strategy actually look like?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Why shouldn't we just focus our attention on our largest customers?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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