Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • Who should be responsible for cultivating leads?
  • How can pricing and discounting affect lead generation?
  • Should I share the results of our marketing research with the sales team?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Why shouldn't we just focus our attention on our largest customers?
  • What does a real marketing strategy actually look like?
  • What are the different buyer types we might be negotiating with?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What's the difference between sales enablement and sales effectiveness?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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