Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should I share the results of our marketing research with the sales team?
  • What's the difference between "market" and "marketing" research?
  • What should I do with the leads that sales people disqualify?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What are some typical things that can hurt lead generation?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What does a real marketing strategy actually look like?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Getting Serious About Sales Effectiveness

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  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

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