Using Analytics to Drive Strategic Marketing Decisions
How to Look at Marketing & Sales Data in a Different Way and Put Your Company on a More Strategic Path
Most often, data and analytics are only used to inform near-term, tactical decisions. But in the right hands, data analysis can answer some much bigger questions and serve a very different purpose---a much more strategic purpose. In this guide, you will learn about:
- How data analysis can help answer the big strategic questions that many companies struggle with.
- Why your marketing and sales data are the best sources for information and insight to improve a company’s overall strategy.
- The three performance characteristics that are the most telling and indicative of strategic advantage and potential.
- How to use analytics to identify your company's real strategic "sweet spot" within the overall marketplace.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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