Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why is customer retention so much more important in B2B than in B2C?
- Why shouldn't we just focus our attention on our largest customers?
- What's the difference between "market" and "marketing" research?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Predicting the Future of B2B Marketing
What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.
View This Interview -
Myth Vs. Reality in Pricing Technology
This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.
View This Research -
Two Paths Toward Pricing Improvement
More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.
View This Research -
How to Avoid Sales Compensation Gotchas
No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.
View This Guide
