Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- When conducting research interviews, how many should we try to conduct?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- What's the problem with using BANT for prospect qualification?
- Should I share the results of our marketing research with the sales team?
- What are the different buyer types we might be negotiating with?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- How do I know if my value messages are really "strategic"?
- Since salespeople have an incentive, why would they disqualify valid leads?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
View This Research -
How to Develop Real Competitive "Kill Sheets"
Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.
View This Tutorial -
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
Seizing the Pricing Opportunity Before Someone Else Does
In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.
View This Interview
