Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why is customer retention so much more important in B2B than in B2C?
  • Which is more important---marketing strategy or marketing tactics?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What's the difference between a "defined" and "undefined" market?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What's the difference between "market" and "marketing" research?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Maximizing the Effectiveness of Sales Training

    Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.

    View This Webinar

  • Attracting and Capturing Better Leads

    Clearly, lead generation is a top priority for most B2B marketing teams. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.

    View This Webinar

  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

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  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide