Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some typical things that can hurt lead generation?
• Should I share the results of our marketing research with the sales team?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• When conducting research interviews, how many should we try to conduct?
• What should I do with the leads that sales people disqualify?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Since salespeople have an incentive, why would they disqualify valid leads?
• If we hire experienced reps, shouldn't they already know what to do?
• How do I know if my value messages are really "strategic"?
• Any ideas for teaching our salespeople how to deal with Procurement?