Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Since salespeople have an incentive, why would they disqualify valid leads?
- What's a "bounce-back" offer and when would I want to use one?
- What's the difference between defection detection and customer retention?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- If we spot a potential customer defection early enough, can we turn it around?
- How do we know when to segment our data for analysis?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- What should I do with the leads that sales people disqualify?
- Why are the early signs of customer defection so difficult to spot?
- How do I know if my value messages are really "strategic"?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Make Insight-Based Selling Actually Work
Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.
View This Interview -
Rethinking How You Manage Your Marketing Assets
Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.
View This Guide -
17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
View This Guide -
Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
View This Case Study
