Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Can modeling account potential help me with forecasting?
  • How do I know if my value messages are really "strategic"?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Should we be able to command a price premium for every value-gap we identify?
  • If we hire experienced reps, shouldn't they already know what to do?
  • My company seems to love platitudes. How do I get others to focus on real messages?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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    When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.

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  • Making Sense of Price Elasticity in B2B

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

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  • Manage Your Customer Mix to Improve Profits

    A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs

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  • Anatomy of a Competition-Crushing Sales Strategy

    The better your sales strategy, the easier it is for your sales team to achieve their objectives. But sales strategy is often misunderstood. In this on-demand training session, learn how leading sales operations are improving their sales strategies to win more business, while actually competing less.

    View This Webinar