Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Should I share the results of our marketing research with the sales team?
• What does a real marketing strategy actually look like?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• If we spot a potential customer defection early enough, can we turn it around?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What are the primary components of an effective sales strategy?
• Aren't people usually the root-causes behind most sales and marketing problems?