Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Which is more important---marketing strategy or marketing tactics?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• How do I know if my value messages are really "strategic"?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• If we spot a potential customer defection early enough, can we turn it around?
• What's the difference between defection detection and customer retention?
• What does a real marketing strategy actually look like?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?