Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What's the difference between lead generation and cultivation?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Should we being measuring revenue or profit contribution?
• How can I tell if a customer is defecting early enough to do something about it?
• What if our competitors are outperforming us on every value-driver that really matters?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Which is more important---marketing strategy or marketing tactics?