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How to Deliver Sales Training That Sticks

Seven Steps to Maximize the Ongoing Effectiveness of Your Sales Training Efforts and Investments

As a tactical deliverable, sales training becomes just another fleeting "booster shot" of motivation. But as a strategic process, the right steps are taken, in the right order, to ensure effective utilization over time. In this tutorial, you will learn about:

  • A step-by-step process for designing effectiveness and stickiness into your sales training program from the start
  • Five strategic considerations that your sales training plan needs to address beyond just a schedule of activities
  • Four strategies for making your sales training program a truly operational part of your ongoing sales operation
  • A critical mistake to avoid when trying to vet potential sales training providers and narrow down your short list

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