Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What should I do with the leads that sales people disqualify?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Are marketing automation tools really all that? What can and can't they do, really?
• What's the difference between lead generation and cultivation?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Any ideas for teaching our salespeople how to deal with Procurement?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Since salespeople have an incentive, why would they disqualify valid leads?
• What if our top-selling salesperson is the worst at hitting target prices and margins?