Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Should I share the results of our marketing research with the sales team?
  • How do I know if my value messages are really "strategic"?
  • What types of content are best for repurposing or recycling?
  • What are the primary components of an effective sales strategy?
  • What are the main reasons sales training doesn't stick over time?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What are some typical things that can hurt lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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