Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real marketing strategy actually look like?
• What's a good cost-per-lead? Are there any benchmarks?
• Should I share the results of our marketing research with the sales team?
• What's the difference between a "defined" and "undefined" market?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• If we hire experienced reps, shouldn't they already know what to do?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's the difference between sales enablement and sales effectiveness?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Who should be responsible for cultivating leads?