Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our top-selling salesperson is the worst at hitting target prices and margins?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Should I share the results of our marketing research with the sales team?
• What's the difference between defection detection and customer retention?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How do we know when to segment our data for analysis?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• If we hire experienced reps, shouldn't they already know what to do?
• Aren't people usually the root-causes behind most sales and marketing problems?