Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why is customer retention so much more important in B2B than in B2C?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What are the different buyer types we might be negotiating with?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Is it ever OK to use revenue as your primary financial measure?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Which is more important---marketing strategy or marketing tactics?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Three Types of Buyers That Don't Buy on Price

    Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.

    View This Diagnostic

  • How to Deliver Sales Training That Sticks

    With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.

    View This Tutorial