Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What's the difference between defection detection and customer retention?
  • What do close rates have to do with lead generation?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What's the difference between a "defined" and "undefined" market?
  • Once I understand the untapped potential in each account, what can I do with the information?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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