Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Is it ever OK to use revenue as your primary financial measure?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What's the difference between sales enablement and sales effectiveness?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What if our competitors are outperforming us on every value-driver that really matters?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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