Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is it ever OK to use revenue as your primary financial measure?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What do close rates have to do with lead generation?
• What are the primary components of an effective sales strategy?
• Why shouldn't we just focus our attention on our largest customers?
• How can I tell if a customer is defecting early enough to do something about it?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's a good cost-per-lead? Are there any benchmarks?
• What if our competitors are outperforming us on every value-driver that really matters?