Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What do close rates have to do with lead generation?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• Can modeling account potential help me with forecasting?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• If we spot a potential customer defection early enough, can we turn it around?