Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between defection detection and customer retention?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What's the difference between lead generation and cultivation?
• How can I tell if a customer is defecting early enough to do something about it?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What if our competitors are outperforming us on every value-driver that really matters?
• Our whitepapers aren't generating very many leads. Any suggestions?
• What's the problem with using BANT for prospect qualification?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?