Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Why is customer retention so much more important in B2B than in B2C?
  • What's the difference between defection detection and customer retention?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Who should be responsible for cultivating leads?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Is it ever OK to use revenue as your primary financial measure?
  • What should I do with the leads that sales people disqualify?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What's a good cost-per-lead? Are there any benchmarks?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

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  • Step-by-Step Marketing Research

    In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.

    View This Tutorial

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Identifying & Capturing Profitable "Quick Wins"

    It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.

    View This Webinar