Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do close rates have to do with lead generation?
  • Can modeling account potential help me with forecasting?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's a "bounce-back" offer and when would I want to use one?
  • What's the problem with using BANT for prospect qualification?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What does a real marketing strategy actually look like?
  • Should I share the results of our marketing research with the sales team?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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