Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What should I do with the leads that sales people disqualify?
  • What's the difference between a "defined" and "undefined" market?
  • How can pricing and discounting affect lead generation?
  • Should we being measuring revenue or profit contribution?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What are the primary components of an effective sales strategy?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What's a "bounce-back" offer and when would I want to use one?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Seven Signs Your Sales Strategy Stinks

    How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.

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  • The Fundamentals of Effective Marketing Analysis

    Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth.In this on-demand training webinar, learn about the key analytical concepts and foundational elements that need to be in-place to ensure meaningful results.

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  • The Marketing Research Analysis Guide

    The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.

    View This Tool