Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • If we hire experienced reps, shouldn't they already know what to do?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How can I tell if a customer is defecting early enough to do something about it?
  • How do we know when to segment our data for analysis?
  • Is it ever OK to use revenue as your primary financial measure?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Why is customer retention so much more important in B2B than in B2C?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What is "acquisition ROI" and how is it different from "cost per lead"?

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