Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What's the difference between "explicit" and "latent" demand?
  • What does a real marketing strategy actually look like?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • When conducting research interviews, how many should we try to conduct?
  • What's a "bounce-back" offer and when would I want to use one?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • How can pricing and discounting affect lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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