Step-by-Step Marketing Research
How to Use Marketing Research to Better Understand Your Customers and Glean Strategic Insights
Because there is simply no way the people inside a company can intuitively know everything they need to know, conducting marketing research is the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing. In this step-by-step tutorial, you'll learn about:
- The potent “one-two punch” that even seasoned research professionals tend to overlook.
- The 20 most important research question categories for producing actionable insights.
- Conducting simple yet ultra-productive research interviews with prospects and customers.
- Preparing and executing effective research surveys to add quantitative rigor to your findings.
This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
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How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
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Seizing the Pricing Opportunity Before Someone Else Does
In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.
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Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
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