Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What are some typical things that can hurt lead generation?
  • Who should be responsible for cultivating leads?
  • Should we be able to command a price premium for every value-gap we identify?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Is it ever OK to use revenue as your primary financial measure?
  • When conducting research interviews, how many should we try to conduct?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Making Sense of Price Elasticity in B2B

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