Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Who should be responsible for cultivating leads?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What are the primary components of an effective sales strategy?
- Once I understand the untapped potential in each account, what can I do with the information?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What are the main reasons sales training doesn't stick over time?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Why shouldn't we just focus our attention on our largest customers?
- What's the difference between "market" and "marketing" research?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Seven Building Blocks of Sales Effectiveness
It can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
How to Optimize Your Sales Funnel
With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.
View This Webinar -
The Fundamentals of Effective Marketing Analysis
Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth.In this on-demand training webinar, learn about the key analytical concepts and foundational elements that need to be in-place to ensure meaningful results.
View This Webinar -
Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
View This Guide
