Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What should I do with the leads that sales people disqualify?
  • Should I share the results of our marketing research with the sales team?
  • What do close rates have to do with lead generation?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Any ideas for teaching our salespeople how to deal with Procurement?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • The Ugly Truth About Lead Generation ROI

    Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.

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  • Recognizing Seven Deadly Targeting Mistakes

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