Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real marketing strategy actually look like?
• What do close rates have to do with lead generation?
• When conducting research interviews, how many should we try to conduct?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What's the difference between sales enablement and sales effectiveness?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What should I do with the leads that sales people disqualify?