Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's a good cost-per-lead? Are there any benchmarks?
- How can pricing and discounting affect lead generation?
- How do I know if my value messages are really "strategic"?
- Why shouldn't we just focus our attention on our largest customers?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Why would a B2B customer defect if they are saying they're satisfied?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Improve Your Close Rates
Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.
View This Webinar -
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
Effective Pricing Through the Product Lifecycle
This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading companies are doing differently to price effectively throughout the product lifecycle.
View This Webinar -
Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide
