Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Aren't people usually the root-causes behind most sales and marketing problems?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How can pricing and discounting affect lead generation?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Why shouldn't we just focus our attention on our largest customers?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?