Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Should I share the results of our marketing research with the sales team?
  • Why is customer retention so much more important in B2B than in B2C?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What's the difference between sales enablement and sales effectiveness?
  • What are the different buyer types we might be negotiating with?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What's the difference between "explicit" and "latent" demand?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Price New Products

    In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar

  • Why Strategic Accounts Defect to Competitors

    Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.

    View This Research

  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

    View This Tool

  • Competitive Insights for More Strategic Selling

    For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.

    View This Guide