Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should we be able to command a price premium for every value-gap we identify?
- If we spot a potential customer defection early enough, can we turn it around?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What's the difference between sales enablement and sales effectiveness?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What's the problem with using BANT for prospect qualification?
- How can pricing and discounting affect lead generation?
- What's a good cost-per-lead? Are there any benchmarks?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Comprehensive B2B Marketing Self-Assessment
To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.
View This Tool -
How Customers Evaluate a Price
We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.
View This Guide -
How to Optimize Your Sales Funnel
With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.
View This Webinar -
Delivering Answers to the Point of Sale
Our latest research has shown that more data and tools for the field won't improve results. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better decisions.
View This Tutorial
