Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Are marketing automation tools really all that? What can and can't they do, really?
• When conducting research interviews, how many should we try to conduct?
• Why are the early signs of customer defection so difficult to spot?
• What does a real marketing strategy actually look like?
• What's the problem with using BANT for prospect qualification?
• What types of content are best for repurposing or recycling?
• If we hire experienced reps, shouldn't they already know what to do?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?