Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Since salespeople have an incentive, why would they disqualify valid leads?
• What are some typical things that can hurt lead generation?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• What do close rates have to do with lead generation?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What if our competitors are outperforming us on every value-driver that really matters?
• Is it ever OK to use revenue as your primary financial measure?
• My company seems to love platitudes. How do I get others to focus on real messages?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?