Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What's the difference between "explicit" and "latent" demand?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What do close rates have to do with lead generation?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • If we spot a potential customer defection early enough, can we turn it around?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What's a "bounce-back" offer and when would I want to use one?
  • What's the difference between defection detection and customer retention?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Targeting Your Most Profitable Prospects

    In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.

    View This Tutorial

  • The Myths of Marketing Automation Exposed

    Amid all the hype and clamor to get on the marketing automation bandwagon, are marketers really getting the truth about what these systems can...and can't...do? In this on-demand webinar, we explore the common myths and misconceptions that can hurt your performance.

    View This Webinar

  • How to Improve Your Close Rates

    Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.

    View This Webinar

  • The Multiple Dimensions of Value Chart

    Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.

    View This Tool